#Ga session definition how to
#Ga session definition install
#Ga session definition free

The query that triggered a Search Ads 360 ad to appear and that led to a conversion event. The keyword of a Search Ads 360 ad that led to a conversion event. The name of the ad group of a Search Ads 360 ad that led to a conversion event. The ID, name, and type of engine account of a Search Ads 360 ad that led to a conversion event. For information about the acquisition source (e.g., information about new users and sessions through Search Ads 360), see the Traffic source dimensions. The following dimensions provide information that's specific to Search Ads 360 and appear in your property when you integrate with Search Ads 360. The search query that led to a conversion event. The matched keyword that led to a conversion event. The location where your ad was shown (, search partners, display network) that led to a conversion event. The ad group name in Google Ads of the ad that led to a conversion event. The account name in Google Ads of the ad that led to a conversion event. For information about the acquisition source (e.g., information about new users and sessions through Google Ads), see the Traffic source dimensions. The following dimensions provide information that's specific to Google Ads.

#Ga session definition free

'Shopping Free Listings' (traffic from Google Merchant Center marketing activity).'SFMC' (traffic from Salesforce Marketing Cloud marketing activity).'SA360' (traffic from Search Ads 360 marketing activity).'Manual' (traffic that isn't from Google media marketing activity).'Google Ads' (traffic from Google Ads marketing activity).The platform where you manage buying activity (such as where budgets, targeting criteria, and so on are set). The source and medium that led a user to arrive on your website or application. For example, users who return to your website from Google Search show as 'google' in the Session source dimension.Įxamples include “google”, “youtube”, and “gmail”. 'referral': users who click a link on a website (e.g., a link in a video description)Ī representation of the publisher or inventory source from which traffic originated.'organic': users who click a link from a search engine.'email': users who click a link in an email marketing campaign.'cpc': (short for cost-per-click) users who click a paid advertisement.'affiliate': users who click a link through an affiliate program.The method for acquiring users to your website or application.

#Ga session definition how to

To learn how to populate this dimension, see Traffic-source dimensions, manual tagging, and auto-tagging.Ĭhannel groupings are rule-based definitions of your traffic sources.ĭefault channel groups include 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'. The name and ID of a promotion or marketing campaign that led to a conversion event. These dimensions use the data-driven attribution model by default however, you can choose a different attribution model. The following dimensions provide attribution information for event-scoped dimensions, including attribution information for the ad platforms you integrate with Google Analytics (for example, Search Ads 360 and Display & Video 360). Learn the most common reasons why (not set) values appear and how to troubleshoot them. When you send an empty value to Analytics, you will see a blank value instead of (not set) (not set) appears when no value is sent. The following sections describe how to populate each dimension so that you don't see the (not set) value. (not set) is a placeholder name that Google Analytics uses when it hasn't received information for a dimension. Grayed-out Analytics dimensions and metricsĪ dimension or metric may be grayed out when the dimension or metric is incompatible with other dimensions or metrics that you applied to a report or exploration, or when you can't apply the dimension or metric to the selected exploration technique. Other dimensions and metrics require some configuration before they're populated (as described in the following sections).

#Ga session definition install

Some dimensions and metrics are populated automatically when you install Google Analytics on your website or application. To find a dimension or metric, click Expand all and search this article (using Ctrl+F or Command+F on your keyboard) or use the GA4 Dimensions & Metrics Explorer to see the dimensions and metrics for a given property. If you want to collect information that Analytics doesn't capture with these dimensions and metrics, you can create your own custom dimensions and metrics. You can also access these dimensions and metrics outside of Analytics using the Google Analytics Data API. This article describes the dimensions and metrics that appear in your reports and explorations and in the audience and segment builders.